How has Private Equity (PE) harmed the CrossFit brand

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Settling the NSCA Lawsuit

Major Victory for CrossFit: Judge Orders Terminating and Massive Monetary Sanctions Against the NSCA
Saga Ends as CrossFit Settles Legal Case with NSCA

Doing Less to Maximize Short-Term Profits

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Report: More CrossFit HQ Layoffs, Media Team Dismantled
20% of CrossFit’s Workforce Laid Off in Major Shakeup

Prioritized growth over existing affiliates

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Sponsorship from Monster Energy / Big Soda

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Failing to Promote and Defend the Brand

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